"PepsiCo and the Shame of the Bloggerati," Guardian, July 20, 2010.
(As usual, the editor and not the writer picks the title, but I'm OK with it.)
It did not go over particularly well and has been heavily criticized. Today David Dobbs had a piece in rebuttal in the same venue.
I think in large part Dobbs reply just proves my point: the PepsiCo blog was hounded out before it even published one word, not because of anything PepsiCo scientists had written, but because of assumptions about what they would write.
That's censorship, pure and simple. Prior suppression of speech. It should not be tolerated.
Again and again, people have asked, as Appell does, why Pepsi wasn't allowed to pop its can open, for we could have learned and accomplished something flinging the fizz around. They wish, as one person put it, that we had the Pepsi blog stand or fall on its own merits.