Marketing Global Warming

The UK's Asi Sharabi wants to know how better to market global warming--how to convey a sense of purpose and urgency to it. I'm always suspicious about such things--if people can't grasp the abstract concept, I'm not sure wrapping it up in a pretty package will make much difference. Seth Godin thinks part of the problem is the name "global warming," which to him are a couple of good-sounding words that fail to convey the urgency and seriousness of the problem.

Global is good.

Warm is good.
Even greenhouses are good places.

How can "global warming" be bad?

I'm not being facetious. If the problem were called "Atmosphere cancer" or "Pollution death" the entire conversation would be framed in a different way.

From the number of trackbacks on his site, it looks like a lot of people think he's on to something.