In an interview in Discover magazine blog hawking his book, Mooney says:
Q: Chris pointed out here that climate change denier extraordinaire Marc Morano may be dead wrong, but he’s articulate, well funded, and there’s no one on the science side that competes with him. What specifically can be done to change that?
A: It’s simple: Things won’t change until the world of science invests in creating counter-Moranos. There are many talented and extremely young intelligent people in science today who could fill that role, but there is little training available for them, and even less of a career trajectory for them to get there.
Note what he's suggesting: that the climate change community should emulate somehow who is "dead wrong."
This is so misguided it's hard to believe anyone would suggest it. It's also untrue, as things have "changed" in Europe and elsewhere without Morano-like spinning.
Look: science has one thing going for it -- just one thing. But it is everything. And that is intellectual integrity. That is its only strength, in this crappy world of hype and spin and media manipulation. But it is everything.
As soon as you abandon intellectual integrity, as Marc Morano has done, as Drudge has done, s soon are you start listing how cold it was in Timber Falls, Idaho or northeastern India yesterday, and all of that crap... you give away the whole game. You stoop to their level. You lose the only thing that science really has -- honestly.
Science has nothing else going for it. It isn't easy to understand. It takes a long time. It can be expensive.
But in the end it is always right.
Science has never lost one, not even one, intellectual argument, ever. Science always finds the answer, without spin, without hype, in any controversial subject: lead in gasoline, the ozone hole, the structure of the solar system, DDT, mercury in vaccinations, the purported ether, quantum mechanics, you name it.
Science always wins. Always.
Read you history and see how the scientists who called out the deleterious effects of lead in gasoline where treated by the industry. Or how Rachel Carson was harrassed by the chemical industry. What's happening now isn't anything different.
Rachel Carson didn't win by playing their game. Nor did Galileo. They won by sticking to science.
Yes, good science and its communication takes time. But it's not that slow, really. Look at where the world is today, compared to 10 years ago. Yes, that 10 years is a dangerous delay, but it's inevitable, and necessary, even in countries where scientific literacy is purportedly high. Europe hasn't exactly set any standards with how to deal with the climate problem.
The absolute worst thing science could do would be to emulate its opponents and submit to spin and hype and "reframing." These are terrible ideas, thought up by the unscientific. Reframing is just another word for spin, dolled-up.
The moment you abandon real science and resort to spinning and Morano-like tactics, you have admitted to losing the game. You might get a bill passed in the next Congress, but nothing permanent will come of it and the cause of science will be lost.Scientists know this, which is why they stick to science. Activists don't know it, which is why they look foolish and no one listens to them except the choir.