Friday, September 25, 2026

Big Fossil Fuel Ad Money for the New York Times

A big dilemma:

#NotACoincidence

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— Michael E. Mann (@michaelemann.bsky.social) September 5, 2026 at 8:25 AM
Looks like the NYT takes in about $500 M/yr in advertising money. So about 4% comes from fossil fuels. If the loaded salary of an employee is $200,000, the FF money pays for a hundred of them. Or, as they have 163 M shares outstanding, that's 12 cents more dividend per share. Their annual dividend is $0.92 per share per year, they could raise it by about 13%. 

Or have an amazing annual Hanukkah party.

4 comments:

Anonymous said...

That´s not how economics work. Those last percentage points determine if the paper makes a profit or not.

David Appell said...

What's to say their fossil fuel advertisements aren't the last few percentage points?

Anonymous said...

That´s what I meant. Cut out a big advertiser and the profit is gone.

David Appell said...

I see now. Good point, thanks.