Bert got to ridiculing the old Dupont slogan, Better Things for Better Living through Chemistry. "All that meant,' he proclaimed, "was nylon, orlon, and the total prostitution of the state of Delaware. We want better living through biology. We don't think in terns of 'things," there's no such thing as a thing -- there are only systems.'
-- Ernest Callenbach, Ecotopia: The Notebooks and Reports of William Weston (1975)